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Tag based advertising?

~ 18th November 2007. · 16:11 CET · permanent link · printer friendly ~

How is the tag based advertising done at Coolinarika.com?

  1. users are tagging recipes
  2. advertiser reserves a desired set of tags
  3. in this case, the company brand “Eva sardine” reserved the following tags: fish, shrimps, main course, sea food, sea, … eva (the name of the company brand)
  4. if the recipe is tagged with some of those preselected tags, there is a relevant ad displayed.

Clever, huh? But the most interesting part is the following edge case.

Update: “Eva sardine” is actually a brand, not a company. Spotted and pointed to by lekke.

BarCamp Zagreb

~ 14th November 2007. · 23:48 CET · permanent link · printer friendly ~

YEY! The first BarCamp in Zagreb, Croatia will take place on Wednesday, December 5th, at the Grey and White meeting rooms at FER, Zagreb.

The event is organized by Initium, the guys behind the successful web.start conference, held earlier this year.

At the time of this writing, I already got a booking confirmation from EventWax and if you are coming (and I hope you are), keep an eye on the official web site.

BarCamp rules for attendees are pretty simple: all of the crowd should participate actively in some way. I’m still not quite sure about the topic which would be the most appropriate for me to join with, but I have a few dirty ones — if I am lucky enough so the others would find those interesting:

  • Typography for the web
  • DIY high-performance web sites
  • Usability testing on a shoestring
  • Bit-literacy on the web

Now, I whipped this list in hope that I will at least make myself publish an article or two in the near future about the mentioned matters.

* Please keep in mind that this is a personal web site and it does not reflect the position or opinion of my respective employers, organizations or partners.

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A web log of Marko Dugonjić, web professional from Croatia. Topics covered:

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