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Tag based advertising?

~ 18th November 2007. · 16:11 CET · permanent link · printer friendly ~

How is the tag based advertising done at Coolinarika.com?

  1. users are tagging recipes
  2. advertiser reserves a desired set of tags
  3. in this case, the company brand “Eva sardine” reserved the following tags: fish, shrimps, main course, sea food, sea, … eva (the name of the company brand)
  4. if the recipe is tagged with some of those preselected tags, there is a relevant ad displayed.

Clever, huh? But the most interesting part is the following edge case.

Update: “Eva sardine” is actually a brand, not a company. Spotted and pointed to by lekke.

* Please keep in mind that this is a personal web site and it does not reflect the position or opinion of my respective employers, organizations or partners.

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